Customers, employees and investors increasingly want to know what a company stands for and whether it acts on it. Our Advocacy & Awareness service helps you choose the social and environmental commitments that fit your business, put them into practice internally, and communicate them honestly. The focus is on what you actually do, so your message holds up to scrutiny and avoids greenwashing.
What you get
- A values and issues review: an assessment of your current practices and culture, and a shortlist of causes that connect naturally to your business.
- Internal policies and training: written policies that reflect your commitments, and workshops that help staff at every level understand and apply them.
- Communication materials: accurate, evidence-based content such as impact summaries, website copy and campaign material, in Arabic and English.
- Stakeholder and community engagement: a plan for reaching employees, customers, partners and local communities through the right channels, from community forums to social media.
- Monitoring and reporting: indicators and periodic reports on what your advocacy achieves and how stakeholders respond.
How we work
- Discover: We review your operations and culture and identify the issues that matter to your stakeholders and your business.
- Set goals: We agree focus areas and measurable indicators with you.
- Embed and communicate: We help you adopt policies, train your team and produce materials, then carry out outreach through the chosen channels.
- Monitor and refine: We track results and adjust the approach based on what we learn.
Contact us to start shaping commitments your business can stand behind.
Contact us